Chizi's Chakula
Chizi’s Chakula is an artisanal brand offering small-batch sauces, curated goods, and a global mail club, serving both local and international customers, but their systems didn’t reflect that. Growth was happening, but it was manual, fragmented across Instagram, TikTok, and pop-ups, and increasingly difficult to scale. At the same time, their setup was costly, significantly cutting into their margins. The challenge wasn’t just to build a website — it was to create a system that supports global growth while improving how the business operates.
The approach
The goal: create a thoughtful, scalable e-commerce experience that reflects the brand, supports global customers, and improves the business’s margins.
Designing for shopping — Structured the experience to make it easy for users to browse across products, understand offerings, and move seamlessly from discovery to purchase.
Translating the brand online — Captured the artisanal, small-batch feel of Chizi’s Chakula through intentional layouts, storytelling, and visual direction — ensuring the digital experience reflects the care behind the product.
Supporting global growth — Built a system that works for both local and international customers, making it easy to discover, order, and engage with the brand from anywhere.
Improving business efficiency — Reworked the technical and payment setup to significantly reduce transaction and platform costs — directly improving margins.
Building a scalable foundation — Moved the brand from manual, fragmented selling into a structured platform that can support growth across products, subscriptions, and global orders.
The impact
-87%
Reduced Operational Costs
Global
Shopping Experience
Scalable
Built to Scale
💸 Reduced costs from ~24% → ~3% — A significant improvement in margins by optimizing platform and payment setup.
🌍 Global-ready store — A centralized platform that supports both local and international customers beyond social media.
🛒 Structured shopping experience — Clear product and subscription flows replace manual ordering and fragmented journeys.
📈 Built for scale — A flexible system that supports growth across products, content, and international demand.
Final designs
Key Learnings
Growth isn’t just about selling more — it’s about keeping more of what you earn.
By combining thoughtful design with business and technical decisions, you create a system that supports both scale and profitability.
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