Blueprint

Blueprint, a creative agency empowering Kenyan creatives, had built a strong brand identity and vibrant presence on Instagram — but their website wasn’t keeping up. It was filled with images without context, lacked clear messaging, and had no defined call to action, making it difficult to communicate their mission or guide visitors effectively. As a result, the site wasn’t a useful tool for attracting collaborators, showcasing their work, or supporting growth. The redesign transformed their website into a mobile-friendly, story-driven platform that reflects their brand, communicates their purpose clearly, and gives them a digital presence they can confidently share and build on.

Package Category

Core

Date released

Nov 8, 2025

Check It Out

Visit Website

Tools we used to build

The approach

To turn the vision into a digital home that felt as bold and intentional as their brand, I focused on:

Clarifying the message — I dug deep into Blueprint’s mission and values to create copy and structure that clearly explained who they are and what they do.
Mobile-first design — I prioritized the mobile experience, knowing their audience would mostly be coming from Instagram.
Creating a journey, not just a page — I built a clean, easy-to-navigate Squarespace site that told the story of Blueprint, introduced the 2025 cohort, and gave users an easy way to connect, join, or support the movement.

The impact

Polished

Point of Presence

Fuel

For Growth

100%

Mobile Responsive

🌍 Polished point of presence — Blueprint now has a digital home they’re proud to share, one that reflects the energy and professionalism of their brand.
📱 Instagram-ready experience — The mobile-first design supports how they market and engage — driving more conversions from social.
🚀 Fuel for growth — With a clear story and CTA, the website now helps the team build their database, attract partners, and grow their community with ease.

Final designs

Key Learnings

🧰 Templates ≠ limitations — Squarespace paired with custom CSS offers surprising flexibility. When used creatively, it’s possible to build a site that feels tailor-made.
🎯 Design follows storytelling — Great design doesn’t just look good — it clarifies. When we aligned structure and copy around Blueprint’s purpose, everything else fell into place.